It has been a history that Sony has used sites to float their e-ink watches, sensor kit, Shenmue 3 title. This Japanese company has now been making big efforts, and launched their own website for crowdfunding. First Flight, the crowdfunding which is only in Japanese, and showcases products developed by the employees of Sony only. This is an extension of their existing initiative of this Sony’s Seed Acceleration Program. These programs aim to support new business ideas inside from their company. This corporate culture will be giving a stimulation of different thinking, creating more innovative ideas. It is the plan of Sony’s play to encourage freshness among their employees.
“First Flight’’ site will be aiming to take projects for funding and also to commerce stage. Sony currently has completed three projects on First Flight to mark a launch and actual making of these projects. Currently they are selling watches, sensor kits and an e-paper remote control. Sony seems to be all ready to prop up the growth of business ventures, giving developing projects the golden chance to be successful in the market. Let us observe whether First Flight will be successful in Japan, and will it accomplish on getting worldwide recognition.