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5 Holiday Shopping Trends to Watch in 2015

5 Holiday Shopping Trends to Watch in 2015

Google recently shared the 5 holiday shopping trends for this year drafted from Google Data and Research of 2014.

  1. This year has been the most connected holiday shopping season. There is an increase in online research and purchase. 78% of the holiday research was done online, 29% relied on friends and/or colleagues and about 40% of the holiday shopping was done online.
  2. Mobile is taking e-commerce big time, and a lot of money was spent by people purchasing using their smartphones. An increase of almost 8% was seen in the number of people shopping online. Approximately, $1 Trillion were influenced by shopping-related mobile searches.
  3. The holiday shopping began long time before Black Friday instead of waiting for a single sale day; statistics show that people started shopping before Halloween, and nearly half did most of their shopping on or before Cyber Monday.
  4. Brand loyalties were openly available making consumers open to change, they were looking for new stores and also for new brands. 41% of the people purchased from a new retailer.
  5. YouTube did play an important role to give reviews to the holiday shoppers. 80% of the people watched products reviews and ratings.

Check out the complete infographic from Google below, do not forget to share this.

Holiday shopping trends to watch in 2015 infographic
Holiday shopping trends to watch in 2015 infographic/ Image Source: Think With Google
Majid Mahmood
Majid is an MBA graduate with experience of product management, project management, business strategy, and creativity. Recently published a book titled "Unleashing Your Creativity: A short guide to becoming more creative!". Get latest information on technology, social, business, entertainment, mobile and management news from Marminova, the websites gets updated daily. If you are interested in sharing any news, press release or have something hot in the technology industry, send it across via our website or simply contact us or send an email to Or join us at Social media at Google + | Facebook | LinkedIn |Twitter | Pinterest
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